<FLEX - Freeletics 2024 Pride Campaign>
creative direction / graphic design
At Freeletics, we’ve always been advocates of training how you want, when you want. We're not concerned with the how—as long as you stay committed and keep at it. And this mindset of openness and inclusion goes beyond fitness – it’s at our core. We believe everyone should have a place to train freely, no matter who you are or where you’re from.
In honor of Pride this year, let's celebrate this diversity in all its forms. Your passion, your style, your identity—let it shine. Be bold, be proud, take up space, and embrace your true self. It’s a celebration of strength within you, within others, and how truly powerful we are as a community. And we’re here to support it all.
"Flex" isn't just about fitness—it’s an attitude, a statement, a way of life. It’s about owning your strength, showing up with confidence, and pushing your limits, whether in the gym or in your passions. In the Pride context, flexing is more than muscle—it’s about standing tall in who you are, embracing your journey, and expressing your identity unapologetically.
We’ve brought together individuals whose FLEX represents a spectrum of strength—physical, mental, and personal. They share how fitness fuels their bold lifestyle, proving that consistency in training isn't just about aesthetics, but about power, resilience, and pride.
At Freeletics, you are made to FLEX.
