<GET REAL - Freeletics 2025 NEW YEAR Campaign>
creative direction / graphic design
In a world flooded with AI, photoshop, filters, and fitness fads – it’s hard not to ask:
What is real fitness?
That’s what the GET REAL campaign is all about.
It’s about showing what real workouts look like for people in the beautiful chaos of their everyday lives.
Real fitness doesn’t need a filter. It doesn’t need to show off. Real fitness is heading out for that run even when it’s cold.
Real fitness is squeezing in a workout between meetings (or the furniture).
And there’s no one-size-fits-all approach to real fitness.
It’s personal; your journey is 100% your own.
We want to celebrate the raw progress at every stage and flip the script on what fitness results look like for real people, living real lives to give people a realistic path to fitness.
Real results come from flexibility, adaptability, proven sports science, and a Coach that gets it – and you.
And with Freeletics, nothing stands between you and results.
Not even that pile of laundry.
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