<Freeletics social media>
My art direction work for Freeletics' social media channels
art direction for
social media
motivational, community, educational contents contextured in a branding map
The art direction for Freeletics, the leading fitness brand, is carefully crafted to reflect the brand's mission of empowering individuals to reach their fitness goals. Through motivational, educational and community-focused content, Freeletics provides a comprehensive and dynamic experience for their followers.
By incorporating social media trends and incorporating trending songs and UGC, Freeletics keeps the social media content fresh and relevant, further engaging their audience.
evergreen still
motivational
evergreens
The motivational contents are designed to inspire and motivate followers. These posts typically feature UGC and aim to provide an uplifting and encouraging message. The art direction is focused on creating these evergreen content that is timeless and relatable, no matter when it is posted.
weights motivational
bootcamp transformation
bootcamp
transformation
These contents showcase real people's fitness journeys and highlight the impact of the bootcamp program. The art direction focuses on real results, community building, and inspiration. Dynamic editing and high-quality production add emotional impact to the videos, emphasizing the transformations that can be achieved through hard work and dedication.
bootcamp transformation
workout builder
product
announcement
The focus is creating visually engaging and digital-native content that resonates with genz audience. These contents are typically created using motion graphics, which add energy and excitement to the announcement. The goal is to make the product launch feel modern, fresh, and relevant to the audience.
visual revamp
long format
contents
The art direction for Freeletics' YouTube videos prioritizes high-quality production and storytelling. The videos aim to provide educational, motivational, and engaging content to the brand's fitness community through expert advice, tips and workout guidance.
2 mins to master
I train to...
Bootcamp series
Q&A