To celebrate the League of Legends world championship S10, Nike launched out a special collection including clothing and a new design of Blazer sneaker. In the theme of digital game competition, the whole collection is composed with multiple game elements and the slogan of “have a good game.” 

As well as the general theme of LOL championship, the influencer campaign is also planned in the text of “next level (全为更高境界).” So I designed 11 different CGI scenes with the elements of LOL game map’s landscape and a variety of techy / mechanical installations for every individual influencer to showcase their “next level” attitude across the virtual digital game and the real clothing products.